If you haven’t heard of social media, you’re not alone. It’s a powerful tool for getting your message out and gaining new customers. Public reactions to your brand are powerful, and they can boost your organic visibility on Google. Plus, it makes popular content easy to share with your audience. If your startup is looking to get the word out about your product or service, social media is the ideal way to boost its brand and reputation.
While social media has replaced traditional advertising methods, many consumers still prefer to engage with the products and services they find on print. Despite a decline in print advertising, over 51% of Americans still read newspapers. They still like to network with people they share interests with. Fortunately, there are many other ways to reach your audience. Social media allows you to tap into that market, as well as interact with them online.
Unlike traditional methods, social media allows businesses to monitor reactions and respond to them immediately. While traditional methods of market research can take weeks to analyze, social media can be done in a matter of minutes. You don’t have to pay for surveys, and you can get “real-time” information that will help you make decisions. This approach is especially useful in today’s global, fast-paced marketplace.